And so it continues…

Posted on: December 6, 2010

Crowdsourcing is something that as you find out more about it, you appreciate it more.  While I was reading more about it this weekend, and what could possibly be done with it, I was astounded.

Crowdsourcing takes the assumption that there is unused brainpower on the web to a whole new level.  It allows for the “crowd” to add input, design, create and build products for companies.  The designer receives some of the royalties, and companies can be producing the next hit item.  This makes designing a product the consumer will love easy because it is designed by a consumer.  It is something they would want and buy, and a company putting money into a product like that makes fiscal sense. Companies are also using it to review old and newer products, rate customer service and build innovation.  Companies are doing crowdsourcing through websites like Innocentive, Nine Sigma, and Cambrian House.  These websites help harness the power of the community, and collect and evaluate ideas to reveal new products, cut costs, and improve market success.  If you have a minute, read what each of those sites do.  They harness the power of the public and produce results.  For their costs, these websites sure do deliver.

This image shows a simple idea of how crowdsourcing actually works.


Crowdsourcing is quick, advanced and fiscally responsible.  Organizations and businesses are using this technology to rapidly understand economic needs, market problems and any opportunities that may arise.  It also helps them get an idea of what the public’s priorities are.  This technology may even be used by governments in the upcoming years, as it can give useful insight into the mind of the population, as well as provide solutions to problems that politicians may have not thought of.

Governments, whether it is federal or local, are using crowdsourcing now to focus on the concerns of the public and get their opinions on problems that the country or area faces.  Sites like openNASA and Ideas for Seattle are allowing people to speak out and let their creative juices flow so to speak.  This was actually one of President Obama’s goals and memorandums.  He urged federal agencies to make crowdsourcing a part of their uses.  “At the outset of his Administration, President Barack Obama signed the Memorandum on Transparency and Open Government, committing the Administration to creating a more transparent, participatory, and collaborative government.”  This came from the government memorandum sent out to encourage the federal agencies to increase their use of the public for innovation using contests and prizes to “crowdsource innovative approaches to governmental initiatives and programs” as one critic put it.

This approach is innovative, as well as creative.  It gives people a source for their ideas, and it gives companies and the government a sounding board.  If all products were produced through this process, and all government policies received feedback from the public, we, as consumers would be much more satisfied with what we receive for products and the political system in general.  It gives the public a voice, which is one of the most important things that helps countries run and democracy succeed.  Crowdsourcing is now the next new way for voices to be heard.


Andriole, Steve. “How Companies Use Crowdsourcing.” Datamation. 06 July
2009. Web. <>.

Crowdsourcing. Photograph. Crowdsourcing Directory. Creative Crowds. Web. <>.

Ross. “U.S. Government Embraces Crowdsourcing.” CrowdSPRING Blog. 10 Mar. 2010. Web. <>.

2 Responses to "And so it continues…"

You give a good insight and background to crowdsourcing, and you provide great sources.

I had never heard of crowdsourcing before, and I think that your blog post explained it very well. Crowdsourcing seems very interesting and helpful for both people wanting to be heard and companies searching for ideas.

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  • rstock91: What an interesting topic. I really appreciate the embedded video and pictures, as a reader it makes the topic that much more real.
  • (:Rachel:): I had never heard of crowdsourcing before, and I think that your blog post explained it very well. Crowdsourcing seems very interesting and helpful fo
  • oosten: You give a good insight and background to crowdsourcing, and you provide great sources.



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